2020年7月16日 星期四

from one of The DT playbook Author Patrick Link answer

david asking : If I will teach in the coming semester for freshman in admin. college in the university, there have two hours per week and 18 weeks times to coteach young guys, what kind module will suggested, 5 ideo or ur 7 phrases?

Patrick Link: 
I think whatever 5, 67 processing, we must depend  the TA what we teach or mentor or coach. 
D.T. tool let  innovating facilitator  easy to explain complex processing and simple visual using.
I try to use Chinese/English to help Teacher to understand 50 DT creativity tools
First, as the teacher, we must know ur student's learning strategy and goal, for example, we teaching the freshmen in managing college we just teach DT to Test! As when we arranging and planning the 18 weeks syllabus structure, tell the truth if u are also fresh lector, you never know what are your client level? It's mean their are so many client or student factors, only know their are "pro-high school graduate student".

I would recommend to do at least 3 iterations. 1. understand the problem 2. reframe the problem and first idea 3. obtain problem solution fit and create the lean canvas



2019年8月25日 星期日

AEIOU Research method

AEIOU Framework




AEIOU is a heuristic to help interpret observations gathered by ethnographic practice in industry. Its two primary functions are to code data, and to develop building blocks of models that will ultimately address the objectives and issues of a client.
One of our principal analytic frameworks for looking at and understanding a situation is the AEIOU framework. What is important is not only understanding and describing each element of the framework, but also understanding the interactions between the elements. [E-Lab 1997]
Taxonomies
AEIOU stands for 5 elements to be coded: Activity, Environment, Interaction, Object, and User.
  • Activities are goal-directed sets of actions—paths towards things people want to accomplish. What are the modes people work in, and the specific activities and processes they go through?
  • Environments include the entire arena where activities take place. What is the character and function of the space overall, of each individual's spaces, and of shared spaces?
  • Interactions are between a person and someone or something else; they are the building blocks of activities. What is the nature of routine and special interactions between people, between people and objects in their environment, and across distances?
  • Objects are building blocks of the environment, key elements sometimes put to complex or unintended uses (thus changing their function, meaning and context). What are the objects and devices people have in their environments and how do they relate to their activities?
  • Users are the people whose behaviors, preferences, and needs are being observed. Who is there? What are their roles and relationships? What are their values and prejudices?
Process
  • Materials are gathered via ethnographic methods: notes, photos, videos, interviews, field observation, etc.
  • During field observation, use the AEIOU framework as a lens to observe the surrounding environment.
  • Record observations under the appropriate headings.
  • Supplement direct observations with photos or video tape when appropriate.
  • Review and cluster observations to disseminate higher-level themes and patterns.
Origin
The AEIOU framework was originated in 1991 at Doblin by Rick Robinson, Ilya Prokopoff, John Cain, and Julie Pokorny. Its aim was to help analyze Ethnomethodology data and Conversation analysis with MECE categories.
Reference
Human Organization
Winter 2000, Vol. 59, No. 4, pp. 377-388 

Christina Wasson
https://doi.org/10.17730/humo.59.4.h13326628n127516

Members of the design profession help develop new products and services of many kinds, and they are centrally concerned with satisfying the needs of users of their products. Ethnography appeals to designers because it provides a window onto the ways consumers interact with products in their everyday lives. The paper provides an overview of this extension of applied anthropology to a new domain. It traces how ethnography became known to designers and the transmission of particular research traditions that have shaped the practice of "ethnography" in the design field. Ethnomethodology, conversation analysis, and activity theory have been prominent theoretical influences. Most data-gathering methods are characterized by the use of videotape. As an example, I describe the research practices of one design firm, formerly known as E-Lab LLC, now part of Sapient Corporation.




“Towards identifying the user’s unarticulated needs” - ppt download

“Towards identifying the user’s unarticulated needs” - ppt download: EMPATHIZE OBSERVE IMMERSE ENGAGE To Empathize the User one need to have observation again and again For better Empathy of User, students need to follow below mentioned steps - EMPATHIZE OBSERVE IMMERSE ENGAGE Observing users’ action and hypothesizing why they are acting a certain way Generate the questions like – What, Why, When, Where, How….. Become the user and live their experience by Role Playing Visit the Industries for Observe, immerse, Engage (At least for 4 weeks*) Interacting with User/Industry people about their products, processes and all related queries