2023年6月13日星期二

不過
上面這本書設計思考工具箱英文版一上市剛好我在LInkedin 認識其中的一位作者時我再出版後約一個多月在雅馬遜上就買了原文的
這本書介紹是六大步驟
幾年前推廣的普遍五大步驟
是不同的流程
不過作者有給我建議不用太在乎五個或六個流程
重要是思考的發散收斂與CPS (creative problem solving)

但以我在大學教大一新生的經驗中
的確
使用新的六大步驟
同理心拆開變成
明了與觀察作為第一步第二步
學生的反應有明顯的差異
與提早知道定義問題的困難處

當精實創業碰到設計思考時Lean Startup Meets Design Thinking

google 找了兩個大咖 Tim Brown 和精實創業Lean Srartup的作者

來分享兩者之間的同異

我也在
大陸的出版的書中
找到一本
是我最近看到有關講設計思考
最好看的一本
我有買回家
作者張凌燕
本來覺得封面設計好像比較插畫一點
仔細一看
哇這是我看過關於講設計思考design thinking寫的最棒的一本(2018的時候)

Lean Start up 的重點是

MVP (minimal viable product )
core is 建構---評估---學習的循環

作者最後講到台灣的案例

其中有家公司叫
http://www.pebbo.co/

最後最先搞design thinking學位d.school 的 stanford 也有教授拿來比較可以參考看看

2022年3月30日星期三

Experiencing emotions in design thinking: How positive and negative affects play their part in the innovation process

T Utriainen, L Valtonen - CERN IdeaSquare Journal of Experimental Innovation, 2022

… This study analyzes design thinking teams' self-reported emotional states and
explores the emotional spectrum associated with various innovation activities. The
Geneva Emotion Wheel instrument is used to map relations between 20 emotions …

2020年7月16日星期四

from one of The DT playbook Author Patrick Link answer

david asking : If I will teach in the coming semester for freshman in admin. college in the university, there have two hours per week and 18 weeks times to coteach young guys, what kind module will suggested, 5 ideo or ur 7 phrases?

Patrick Link:
I think whatever 5, 67 processing, we must depend the TA what we teach or mentor or coach.

D.T. tool let innovating facilitator easy to explain complex processing and simple visual using.

I try to use Chinese/English to help Teacher to understand 50 DT creativity tools

First, as the teacher, we must know ur student's learning strategy and goal, for example, we teaching the freshmen in managing college we just teach DT to Test! As when we arranging and planning the 18 weeks syllabus structure, tell the truth if u are also fresh lector, you never know what are your client level? It's mean their are so many client or student factors, only know their are "pro-high school graduate student".

I would recommend to do at least 3 iterations. 1. understand the problem 2. reframe the problem and first idea 3. obtain problem solution fit and create the lean canvas

2019年8月25日星期日

AEIOU Research method

AEIOU Framework

AEIOU is a heuristic to help interpret observations gathered by ethnographic practice in industry. Its two primary functions are to code data, and to develop building blocks of models that will ultimately address the objectives and issues of a client.

One of our principal analytic frameworks for looking at and understanding a situation is the AEIOU framework. What is important is not only understanding and describing each element of the framework, but also understanding the interactions between the elements. [E-Lab 1997]

Taxonomies

AEIOU stands for 5 elements to be coded: Activity, Environment, Interaction, Object, and User.

Activities are goal-directed sets of actions—paths towards things people want to accomplish. What are the modes people work in, and the specific activities and processes they go through?
Environments include the entire arena where activities take place. What is the character and function of the space overall, of each individual's spaces, and of shared spaces?
Interactions are between a person and someone or something else; they are the building blocks of activities. What is the nature of routine and special interactions between people, between people and objects in their environment, and across distances?
Objects are building blocks of the environment, key elements sometimes put to complex or unintended uses (thus changing their function, meaning and context). What are the objects and devices people have in their environments and how do they relate to their activities?
Users are the people whose behaviors, preferences, and needs are being observed. Who is there? What are their roles and relationships? What are their values and prejudices?

Process

Materials are gathered via ethnographic methods: notes, photos, videos, interviews, field observation, etc.
During field observation, use the AEIOU framework as a lens to observe the surrounding environment.
Record observations under the appropriate headings.
Supplement direct observations with photos or video tape when appropriate.
Review and cluster observations to disseminate higher-level themes and patterns.

Origin

The AEIOU framework was originated in 1991 at Doblin by Rick Robinson, Ilya Prokopoff, John Cain, and Julie Pokorny. Its aim was to help analyze Ethnomethodology data and Conversation analysis with MECE categories.

Reference

Human Organization
Winter 2000, Vol. 59, No. 4, pp. 377-388

Ethnography in the Field of Design

Christina Wasson

https://doi.org/10.17730/humo.59.4.h13326628n127516

Design

Members of the design profession help develop new products and services of many kinds, and they are centrally concerned with satisfying the needs of users of their products. Ethnography appeals to designers because it provides a window onto the ways consumers interact with products in their everyday lives. The paper provides an overview of this extension of applied anthropology to a new domain. It traces how ethnography became known to designers and the transmission of particular research traditions that have shaped the practice of "ethnography" in the design field. Ethnomethodology, conversation analysis, and activity theory have been prominent theoretical influences. Most data-gathering methods are characterized by the use of videotape. As an example, I describe the research practices of one design firm, formerly known as E-Lab LLC, now part of Sapient Corporation.

Keywords: design, consumption, video ethnography, conversation analysis, activity theory, research methods

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